Exposure and publicity

Belkiz Feedaway has been promoted and presented to approximately 40.000 mums, dads and toddlers on 3 Expo’s, is advertising on diverse great online baby & mum sites and is included in several blogs. For detailed information about the Belkiz Feedaway promotion efforts, please read on…

Expo’s
Belkiz Feedaway has been promoted and presented to approximately 40.000 mums, dads and toddlers on the following Expo’s;

Pregnancy Babies and Childrens Expo in the Melbourne Exhibition Centre from Friday 16 October to Sunday 18 October, Southbank.
The Baby Show in Sydney on 18-20 September at The Royal Hall of Industries, Moore Park, Sydney.
Design Made Trade exhibition as part of the State of Design Festival in Melbourne – Royal Exhibition Centre Carlton.

Expected future expo’s
Adelaide; 19-21 March, Brisbane; 18-20 June, Melbourne; 5-7 March, Perth; tbc

Online advertising and blogs
Belkiz Feedaway will be advertising on diverse online pregnancy and kids sites. Currently booked are: babysitterdirectory.com.au (online at the moment), kidspot.com.au (December onwards).
Then there are some great blogs such as Minigaga and Best Buys 4 Baby, who were so friendly to feature Belkiz Feedaway on their blog, as well as many other wonderful products; check out www.bestbuys4baby.com.au and www.minigaga.typepad.com

Print Media
An print media campaign will start early 2010 to give Belkiz Feedaway of-line exposure. A publicity campaign will target magazines, local news papers, national newspapers, as well as adverts in selected baby, lifestyle and design magazines.

So far, Belkiz Feedaway is featured in Vogue Living (October issue), and will appear in the Sydney Morning Herald Christmas Guide published on 21 November.